Can I add canonical tags to a page?

Canonical tags are HTML elements that help search engines determine which duplicate page is the 'master' that you would like to display within their search results. Having a canonical tag applied to a page will assist in stopping identical or duplicate content appearing on multiple URLs.

Duplicate content can be as simple as the example below;

Master, canonical page: https://www.asp.events/venue
Non-canonical page: https://www.asp.events/abc-conference/venue

The two links above may display the same content but in different sections of your site and one page may have a different background colour to match the theme of that section.

Adding a canonical tag to both pages will help a search engine identify which page is the 'master' and here are some steps on how. 

STEP 1

Create the canonical tag that you would like to use.

Here's an example of a canonical tag which you can use a template - simply change the URL to the relevant page that you would like to set as the master.

<link rel="canonical" href="https://www.asp.events/venue">

STEP 2

Within the CMS, go to and open to edit the non-canonical page. Using the example given, this will be '/abc-conference/venue'.

STEP 3

Once opened, you will see a 'Page Options' button in the bottom right. Click on it and then select the 'Advanced' tab.

Look for the field 'HTML Head Code' and paste the canonical tag you created in STEP 1 and then save the page.

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You should also repeat this step for the master page by inserting the same canonical tag within the page's HTML Head Code.

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Note: 301 redirects are the preferred method of handling of re-directions/SEO and canonical tags should largely be used when you're looking to keep multiple versions of a page live or have dynamic versions of a page with multiple URLs.

If this is not the case, then a 301 redirect is the appropriate route to go down.