How to set up 301 redirects

A 301 redirect is a permanent redirect from one URL to another. This is important for:

• Preserving SEO rankings when migrating from another provider.

• Avoiding broken links in search engine results pages (SERPs).

• Maintaining proper URL structure after renaming pages or moving libraries.

Step-by-Step Setup 📝

1. Create the Redirect File

1. Open a text editor (Notepad, TextEdit) and create a new file named:

   redirect.config

2. Save the file to your desktop first.

3. Open Excel → File → Open → Browse → Change file type to All Files → Select redirect.config.
   
   

2. Prepare Your Redirect Data

1. Your file must have two columns:

   Old URL (relative path)	New URL (relative path)
   /content/old-page	/content/new-page

2. Important: Always use relative paths, not full URLs.

   • ✅ Correct: /content/not-here-anymore

   • ❌ Incorrect: www.asp.com/content/not-here-anymore

3. Save the File

1. In Excel, save as: Text (Tab Delimited) (*.txt)

2. Remove the .txt extension so the file is named exactly:

   redirect.config

4. Import to Media Manager

1. Log in to your Media Manager.

2. Upload the redirect.config file to the Root Directory (not inside any folders).

5. Notes & Tips

• Propagation: Changes won’t reflect immediately on search engines. It can take a few days depending on the search engine.

• Active Page Conflict: If the old URL is currently active as a page, the redirect may not work.

  • Solution: Deactivate the page first.

  • Alternatively: Submit a support ticket to override this restriction.

This process ensures all your old URLs redirect to their new counterparts efficiently, helping maintain SEO performance and user experience.