Jon Monk
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How to Set Up UTM Codes to Track Your Campaigns in Google Analytics 4
If you're running marketing campaigns — whether it's via email, social media, or paid ads — you’ll want to know which campaigns are actually driving traffic and conversions. That’s where UTM tracki...
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Cookie Consent for UK Event Websites and Third-Party Forms
Overview As a UK-based events company, ensuring your website and any third-party tools you use (such as registration forms, analytics platforms, or marketing integrations) are legally compliant wit...
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Understanding and Influencing Google Sitelinks for Your Event Website
When users search for your event by name—such as "Your Event Name"—Google often displays a main search result for your homepage, along with additional internal links underneath. These are called Si...
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How to Add Event Schema to Your Website (and Why You Should)
Event Schema is a type of structured data—behind-the-scenes code that helps Google and other search engines understand the key details of your event. When added correctly, it can unlock enhanced s...
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Bounce Rate / Engagement Rate: What It Means & How to Improve It
Bounce rate has long been a key metric for measuring website performance, but with Google Analytics 4 (GA4), it has been replaced with Engagement Rate—a more refined measure of how users interact w...
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Understanding the Site Name in Google Search Results
What is the Site Name? In Google search results, the top line of text above the page title and URL is called the Site Name. This is how Google identifies the website for users. It helps people quic...
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Cookie Update: Switch to a Specialist Cookie Provider
Do Not Use the Old Cookie Banner If you are still using the old ASP cookie banner, it is no longer compliant with current regulations, including Google Consent Mode 2.0. This means it is no longer ...
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Understanding Cookie Compliance: Why It Matters & How It Affects Your Data
What is Cookie Compliance? Cookie compliance refers to ensuring that websites obtain, manage, and store user consent for cookies in line with privacy regulations. Cookies are small data files store...
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How to Optimise Raw Video Files Before Uploading to Your Website
Optimising video files before uploading is crucial for fast load times, SEO, and a smooth user experience. Large, uncompressed videos slow down sites, increasing bounce rates and negatively impacti...
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Understanding Website Speed Analysis
Introduction Website speed analysis can be complex with various tools like PageSpeed Insights, GTmetrix, and others offering different performance metrics. These tools often provide a snapshot of ...