The Countdown Widget lets you create an eye-catching countdown to an important date or deadline on your website.
It can be used to build anticipation for your event, highlight registration or early-bird deadlines, promote ticket sales, or draw attention to any other time-sensitive milestone.
The upgraded Countdown Widget offers significantly more design flexibility than the previous version, with different layouts, shapes, colours, typography and background treatments available directly within ShowOff.
Adding a Countdown Widget
1. Add the widget
Navigate to the Page or Panel where you would like the countdown to appear.
Within the visual editor, select the Widget icon and choose Countdown.
Countdowns can be added within page content or Panels.
2. Choose your countdown date
Set the date and time that you would like the countdown to run towards.
The countdown will update automatically as the deadline approaches, so there is no need to manually maintain the numbers once it has been configured.
3. Choose the time format
You can control how much information is displayed in your countdown.
Available formats include:
- Hours / Minutes / Seconds
- Days / Hours / Minutes
- Days / Hours / Minutes / Seconds
- Months / Days / Hours
Days / Hours / Minutes is the default format.
Choosing a Countdown Layout
The Countdown Widget gives you control over how the countdown is presented.
Inline
The Inline layout displays the countdown as a single horizontal group, with each number accompanied by its corresponding text label.
This works particularly well when you want a simple countdown that fits naturally alongside other page content.
The surrounding container can still be customised with backgrounds, borders and rounded corners.
Boxed
The Boxed layout gives you more visual styling options and can be used to make the countdown a stronger feature on the page.
Depending on the style selected, the countdown can display:
- Each unit within its own individual box
- The complete countdown within a grouped box
- An unboxed presentation
Individual boxes can use square, circle or lozenge shapes.
Grouped layouts use a rectangular container, which can be increasingly rounded to create a pill-style appearance.
The Countdown Widget has been designed to work across desktop and mobile layouts.
Customising the Numbers
The Digits settings control the countdown numbers themselves.
You can customise:
- Font family
- Font size
- Colour fill
- Colour outline
- Gradient
- Number format
- Bold styling
Colours can use your existing website palette or, where available, a custom colour.
This gives you the flexibility to make the countdown blend into your existing design or become a much stronger visual feature.
Customising the Labels
The text beneath or alongside the numbers — such as Days, Hours, Minutes and Seconds — can be customised separately from the digits.
You can control:
- Whether text labels are displayed
- Whether abbreviated labels are used
- Font family
- Font size
- Colour
- Uppercase styling
- Bold styling
For example, you could use large, prominent numbers with smaller supporting labels.
Adding Separators
For supported layouts, you can display a separator between each part of the countdown.
Available separator styles include:
- Colon
: - Dash
- - Slash
/ - Line
| - None
The separator can also have its own font, size, colour and bold setting.
Separators are available for Inline and Grouped Box layouts. They are not used when each countdown unit is displayed inside an individual box.
Styling Boxed Countdowns
Boxed countdowns include additional controls for the container surrounding the countdown.
Background
You can choose from:
- Solid colour
- Gradient
- Blur / Frosted Glass
Solid and gradient backgrounds can use your existing website colours or custom colours.
The Frosted Glass option creates a translucent effect and includes different blur strengths and light or dark background treatments.
Frosted Glass can also be used with circular countdown blocks.
Borders and corners
Where supported by the selected shape, you can also configure:
- Border colour
- Border thickness
- Corner radius
Increasing the corner radius on a rectangular grouped countdown can be used to create a pill-style appearance.
Positioning the Countdown
For Boxed countdowns, the widget can be aligned:
- Left
- Centre
- Right
Centre is the default.
Inline countdowns follow their inline layout and therefore do not use this positioning setting.
Using a Countdown in a Panel
Countdowns can also be placed within Panels, making them useful for highly visible event deadlines and promotional messages.
If you are using a dedicated Countdown Panel, Composer 2 also allows the panel to be fixed to the bottom of the browser so that it remains visible while visitors move through the website.
To configure this:
- Navigate to Settings
- Select Design and Appearances
- Open Sections
- Select Countdown
- Enable Make the countdown fixed to the bottom?
- Save your changes
For temporary campaigns, you can also use the Panel’s Publishing Options to automatically stop displaying the Panel after a particular date.
Tips for a Great Countdown
Countdowns work particularly well for:
- Event opening dates
- Registration deadlines
- Early-bird pricing deadlines
- Ticket sales
- Calls for papers
- Launches and announcements
- Other time-sensitive event milestones
Keep any surrounding message short and clear, and make sure your chosen colours provide enough contrast for the countdown to remain easy to read.
With the expanded styling options, it can be tempting to use several effects at once. In most cases, a clear layout, strong typography and one distinctive background treatment will produce the best result.
Always preview your countdown across desktop and mobile before publishing, particularly when using larger text, individual shapes or a fixed Countdown Panel.
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