Campaign Trackers Overview

Campaign trackers let you monitor how users engage with specific links on your website or in external campaigns. They help you track clicks, page visits, and off-site usage, providing valuable insights into campaign performance.

➕ How to Add a Campaign Tracker

Step 1: Open the Campaign Tracker Module

Go to Modules > Campaign Tracker in your CMS.
Click Add Campaign Tracker to create a new entry.

Step 2: Enter Campaign Details

• Title
  Enter a clear, descriptive name for your campaign (e.g., SpringTickets2025).
  This title appears in your tracker list, so make it easy to identify.

• Page URL
  Specify the part of the URL that follows the forward slash (/).
  Use short, memorable terms—letters and numbers only, no spaces (e.g., booktickets, register2025).

• Link Check
  Use this tool to see how often the link appears on your site and whether external sites (via Google) are linking to it.

• Target
  Choose where the tracker directs users:

  • A page on your website

  • An external URL

  • A downloadable file

• Notes
  Add any useful context—such as which publication, ad, or event references this link, or campaign dates.

• Trace-To-Source (TTS) (optional)
  Add a custom TTS code for external tracking, such as third-party forms or merge fields.

Step 3: Save Your Campaign

Click Save to create the campaign tracker.

Step 4: Test the Link

Click Test at the top of the page to confirm the link works correctly and directs users to the intended destination.

🗂️ Bulk Import Campaign Trackers via CSV

You can also add multiple campaign trackers at once using a CSV import. Follow these steps:

1. Prepare Your CSV File
   Download the CSV template and enter your data carefully. Avoid adding any stray data outside the columns. Required columns include:

   • Campaign title – your internal reference

   • Campaign URL – the URL slug (DO NOT include "/")

   • Target URL – the full URL, including http:// or https://

   • Trace-to-source code – optional

   Save your file once completed.

2. Import into CMS
   Go to Modules > Campaign Tracker and click the IMPORT button (top right).

3. Upload Your CSV
   Under the CSV File tab, click Browse…, select your file, and click SUBMIT.

4. Map and Submit
   Choose your import method (Add new / Update existing / Add + Update) and map the CSV columns to the relevant fields using the dropdown menus.

5. Preview and Confirm
   Check the import preview. If everything looks correct, click SUBMIT to import your campaign trackers.

✅ Tips

• Test your trackers individually after import to ensure they work correctly.

• Use descriptive campaign titles for easy reference.

• Keep your CSV clean and avoid stray data outside the required columns.