Merge Fields in Showoff: How They Work

Overview

Merge fields in Showoff are dynamic placeholders that automatically pull in data from your system—such as exhibitor details, event information, or contact data—so you can display personalised or up-to-date content across your site. They save time, improve accuracy, and make content scalable without manual updates.

What Is a Merge Field?

A merge field is a placeholder that looks like a tag, for example:

• {ExhibitorName}
• {StandNumber}
• {WebsiteURL}

When the page or template is rendered, the system replaces the merge field with the actual value from your database.

How Merge Fields Work in Showoff

1. Access Merge Fields
   In Showoff, merge fields are located under:
   Settings > Site Settings > Global Merge Fields
2. Select Fields for Use
   You can choose from the available Global Merge Fields to use in:
   • Menu titles
   • External links
   • Pages
   • Forms
   • Ezone
3. Dynamic Replacement
   When a page or form is loaded, the merge fields automatically populate with the relevant data for the user, exhibitor, or event.

Example

Template Content:

Visit {ExhibitorName} at stand {StandNumber}.

Final Display:

Visit ABC Healthcare at stand B12.

Common Uses

• Menu titles and navigation links
• External links and buttons
• Web pages and dynamic content sections
• Forms and registrations
• Personalised content for Ezone

Benefits

• Automatic updates – Content reflects the latest system data
• Consistent information – Reduces errors across your site
• Efficient content management – No need for manual edits
• Scalable – Handles large volumes of dynamic content effortlessly

Important Notes

• Merge fields only work if the corresponding data exists in the system
• Empty or incorrect data will result in blank or incomplete content
• Always preview pages and forms to confirm that merge fields populate correctly

Summary

Merge fields in Showoff let you dynamically display personalised or system-driven data across your website, menus, forms, and links. By using Settings > Site Settings > Global Merge Fields, you can ensure your site is always accurate, consistent, and scalable.