Overview
The ShowOff Comparison Widget helps visitors compare ticket types, exhibitor packages, sponsorship options, or other commercial offers in one clear view. Instead of making users move between multiple pages or interpret long blocks of text, the widget displays options side by side so the differences are easier to understand quickly. This can reduce friction and help users make decisions with more confidence.
In Composer 2, the widget presents each option as a separate column and each feature or benefit as a row. It also supports pricing, feature toggles, highlighted options, pill flags such as “Popular”, and mobile stacking for improved readability. For setup and feature details, organisers can use the Comparison Widget support article.
Why the Comparison Widget Improves Conversion
When users cannot quickly tell the difference between packages, they are more likely to delay the decision or leave the page without taking action. A side-by-side comparison format helps reduce that uncertainty by making differences visible at a glance.
The widget is especially useful when comparing:
ticket types
exhibitor packages
sponsorship levels
premium digital opportunities
add-on services
Because the options are shown together in one structured layout, users can compare them more easily and move toward a decision faster.
What to Include in the Widget
A strong Comparison Widget should focus on the differences that matter most to the buyer. Good examples include:
price
package name
included features
visibility level
promotional benefits
content allowances
support or upgrade options
Use short, familiar wording so visitors can scan the options quickly.
Make One Option Easier to Choose
Many users look for the option that feels like the best balance of value and cost. The Comparison Widget can support this by making one package more visually prominent through layout, highlighting, or pill flags. The support article confirms that you can highlight individual options and add pill-style labels next to titles, such as “Popular”.
Mobile and Layout Considerations
The support article notes that the Comparison Widget automatically stacks vertically on mobile, which helps keep it readable on smaller screens. It also supports separate styling control for desktop and mobile views, along with separate styling for headers and feature rows. For practical setup guidance, see the Comparison Widget support article.
Availability
The Comparison Widget is available as a Premium Widget in Composer 2 and is not included in the base Composer 2 package. If you want to add it to your website, contact your Account Manager.
Summary
The ShowOff Comparison Widget helps you:
reduce friction in package selection
make differences easier to understand
guide users toward the most suitable option
support stronger ticket, sponsorship, or package conversion
For feature details and availability, see the Comparison Widget support article.
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