Exhibitor Title vs Company Name

📘 Overview

Within the Exhibitor module in the CMS, each exhibitor record includes two fields: Title and Company Name. While these fields may appear similar, they serve different purposes within the platform.

This article explains how each field is used and when changes should be made.

🏷️ Title

The Title field represents the exhibitor’s trading name.

• This is the name displayed on the front end of the website

• It also appears in the Exhibitor Zone (E-Zone) when the exhibitor logs in

• The field is fully editable in the CMS by the event organiser team

• Exhibitors cannot edit this field themselves

Any updates to the Title must be made by the event organiser via the CMS.

🏢 Company Name

The Company Name field is used for internal CRM purposes.

• It allows exhibitors to be linked across multiple websites or events

• If the same company is uploaded to more than one event, the system can automatically pre-populate shared content (such as logos) to avoid duplication

• This syncing behaviour is enabled by default

If required, the syncing of company data can be disabled on a per-site basis.

📝 Summary

• Title = Public-facing trading name (website & E-Zone)

• Company Name = Internal CRM reference used for cross-event syncing