Adding and Verifying Third-Party Tracking Codes in Showoff

Integrating third-party tracking codes — such as Google Analytics, Meta (Facebook) Pixel, or other analytics tools — helps you monitor visitor behaviour, measure engagement, and improve your event website’s performance.

Showoff makes it simple to add and manage these codes directly within your CMS, without needing any developer experience. This guide will take you through each step.

🧭 Step 1: Access the Third-Party Code Settings

1. Log in to your Showoff CMS back office.

2. From the left-hand menu, go to:
   Settings → Site Settings → Third Party Code

3. This section shows all existing tracking codes currently active on your site.
   You’ll also find options to add, edit, or remove codes.

💡 Tip: If you don’t see this section, check your user permissions or contact your event website administrator.

➕ Step 2: Add a New Tracking Code

1. Click Add New (or a similar button).

2. In the text box that appears, paste your tracking script — for example, your Google Analytics tag or Meta Pixel snippet.

3. If prompted, choose where the code should appear on your website:

   • Header – best for analytics or verification codes (loads on all pages).

   • Footer – suitable for scripts that don’t need to load immediately.

4. Click Save or Publish to confirm your changes.

✅ Example:
If you’re adding Google Analytics, you’ll paste the full tracking snippet (beginning with <script> and ending with </script>).

🔍 Step 3: Verify Your Tracking Code

Once saved, it’s important to check that your tracking code is working correctly.

1. Return to Settings → Site Settings → Third Party Code and confirm that your new tag appears in the list.

2. Visit your live website in a new browser tab.

3. Right-click anywhere on the page and select Inspect (or View Page Source) to check that your code appears in the correct section (header or footer).

4. You can also use verification tools such as:

   • Google Tag Assistant (for Google Analytics)

   • Meta Pixel Helper (for Facebook/Meta Pixel)

⚙️ Best Practices for Managing Tracking Codes

To keep your website secure and running smoothly, follow these simple tips:

• ✅ Use trusted sources only. Only add official scripts from services like Google, Meta, LinkedIn, or ASP-approved tools.

• 🧹 Regularly review your codes. Remove any old or unused tags to prevent conflicts or unnecessary page load times.

• 🔒 Protect user data. Avoid adding scripts from unverified providers or sources you don’t recognise.

• 💬 Ask for help. For more complex integrations (such as tracking custom events or conversions), contact the ASP Support Team for assistance.

🏁 Summary

Adding tracking codes in Showoff is quick and easy.
By following these steps, you can ensure your event website collects accurate analytics data while maintaining optimal performance.

If you experience any issues or need to set up advanced tracking features, contact ASP Support — our team will be happy to help.