Charlotte Jesson
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Activity overview
Latest activity by Charlotte Jesson-
Charlotte Jesson created an article,
How to Build a Commercial Website Plan Around the Event Cycle
OverviewA commercial website strategy works best when it follows the rhythm of your event cycle. Different phases of the year create different opportunities for content, advertising, lead capture, ...
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Charlotte Jesson created an article,
Turning Multimedia Content into Search-Friendly Website Content
OverviewAudio and video can add strong value to an event website, but written content is often easier for users to scan, search, quote, and revisit. Google notes that text is still the safest forma...
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Charlotte Jesson created an article,
How to Turn Video and Audio Content into Longer-Term Website Value
OverviewVideo and audio content can be highly valuable, but it is often underused on event websites. Recordings of sessions, interviews, fireside chats, or webinars can support much more than a sin...
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Charlotte Jesson created an article,
Using Webinars and Podcasts to Create Year-Round Revenue
OverviewWebinars and podcasts can extend your event brand beyond the live event cycle and create new commercial opportunities throughout the year. They allow you to publish regular topic-led conten...
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Charlotte Jesson created an article,
Creating Affiliate Product Articles in ShowOff
OverviewAffiliate product articles are content-led pages that promote selected products or services using affiliate links. They can be a useful additional revenue stream when the topic closely matc...
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Charlotte Jesson created an article,
How to Use Affiliate Links on Your Event Website
OverviewAffiliate links can create an additional revenue stream by allowing you to earn commission when a user clicks a tracked link and completes a specific action, such as registering, purchasing...
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Charlotte Jesson created an article,
Using Sponsored Speaking Slots to Create More Commercial Opportunities
OverviewSponsored speaking slots can be a strong additional revenue stream, particularly for conferences and content-led events. They allow sponsors or partners to gain visibility through a session...
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Charlotte Jesson created an article,
How to Monetise Your Website with Sponsored Content
OverviewSponsored content is one of the most flexible additional revenue streams you can offer on an event website. It allows exhibitors, sponsors, or partners to pay for editorial-style visibility...