How to Use Affiliate Links on Your Event Website

Overview

Affiliate links can create an additional revenue stream by allowing you to earn commission when a user clicks a tracked link and completes a specific action, such as registering, purchasing, or signing up.

For event organisers, affiliate activity can work in two directions:

• you provide tracked links to partners who promote your event

• you publish affiliate content on your own website that promotes relevant third-party products or services

In both cases, the goal is to create measurable referral activity tied to a specific commercial relationship.

Where Affiliate Links Can Work Best

Affiliate links are often most relevant where there is a natural fit between the website content and the promoted action.

Examples include:

• partner-driven registration promotion

• media partner referral links

• influencer-led event promotion

• product roundups relevant to your event audience

• service recommendations linked to an exhibitor or sponsor theme

Disclosure Matters

If a link is part of a commercial relationship, that should be made clear to users. Advertising guidance stresses that people should be able to recognise when content or recommendations are influenced by payment or commission.

Clear wording can include:

• This article contains affiliate links

• We may earn commission from qualifying actions

• Paid partnership

• Sponsored recommendation

The disclosure should be easy to find and easy to understand.

Affiliate Links and SEO

If the link is part of a paid affiliate relationship, Google recommends qualifying that outbound link with rel="sponsored". This helps search engines interpret the link correctly.

It is also good practice to use clear anchor text so users understand what the link relates to. Google’s link guidance emphasises making links crawlable and using descriptive anchor text.

Using Affiliate Links in ShowOff

Within ShowOff, affiliate links can be added into:

• articles

• product guides

• sponsor features

• partner pages

• resource libraries

They are most useful when the surrounding content gives readers a strong reason to click, rather than adding links without context.

Best Practice

Affiliate content works best when it:

• is clearly disclosed

• matches audience intent

• is relevant to the page topic

• uses descriptive links

• focuses on useful recommendations rather than link density

Summary

Affiliate links can help you:

• create trackable partner-driven revenue

• monetise useful resource content

• reward referral activity

• broaden the commercial value of your website content

They should always be transparent to users and clearly marked as sponsored where appropriate.