What is Double Opt-in Verification?

A double opt-in is an additional step in an email subscription service or form. After a user submits their email address in a form, they will receive an email asking them to confirm their email address via a verification link.

Only after the confirmation link is clicked is the form submission counted as verified within reports and exports.

✅ Benefits of Double Opt-in

• Creates a more engaged subscription list, improving conversion rates.

• Helps deter fake or mistyped email addresses.

• Keeps your subscription list clean and up to date.

• Generates fewer spam/junk complaints and unsubscribes.

⚙️ How to Enable Double Opt-in Verification

Step 1: Access the Form

Navigate to the form you want to add double opt-in verification to.

Step 2: Add an Email Question

1. In the Form Stage, click Add Question (top-right).

2. In the pop-up, select Question Type: Email.

3. Populate other fields such as Question Name (e.g., "Email Address").
   

Step 3: Enable Double Opt-in

1. Scroll down to the field Double opt-in verification email (GDPR).

2. Tick the box to enable this feature.

3. Click Save to create the question.

If your form already has an email question, click to edit the question and tick the Double opt-in verification email (GDPR) option.

📨 Editing the Verification Email

Once double opt-in is enabled, an additional Verification Email template becomes available:

1. Click the Email tab at the top of the form editor.

2. Scroll to the Verification Email section.

3. Edit the Subject and Email Body as desired.

Important: Include the [verificationlink] shortcut in your email. Without this, users cannot verify their email address.

⚠️ Note

• Double opt-in confirmation emails are sent using the default outgoing email address set in your back office.

• Ensure your email content is clear and guides the user to complete the verification step.