Overview
The ShowOff Comparison Widget is one of the clearest ways to present exhibitor package options on your website. Instead of asking exhibitors to compare long descriptions, PDFs, or multiple pages, the widget displays package options side by side in a structured, visual format. This makes it easier for exhibitors to understand what is included in each package and decide which level best suits their goals.
Within the widget, each column represents a package or product type, and each row represents a feature or benefit. You can also add pricing, toggle which features apply to each package, highlight selected options, and add pill-style labels such as “Popular” to draw attention to key tiers. On mobile, the layout automatically stacks vertically to improve readability.
Why the Comparison Widget Works
When buyers are presented with several package options, unclear presentation can slow decision-making. A side-by-side comparison format reduces friction by making differences easier to scan quickly.
The ShowOff Comparison Widget is particularly useful when your exhibitor packages vary by:
front-end visibility
profile features
content allowances
promotional opportunities
premium add-ons
pricing
Because the widget presents these elements in one place, exhibitors can compare package value more confidently without needing to piece information together from different parts of the site.
How the ShowOff Comparison Widget Works
The widget is designed to give visitors an at-a-glance view of package differences.
A typical setup includes:
one column per package, such as Bronze, Silver, Gold, and Platinum
one row per feature, such as logo listing, product uploads, brochure uploads, featured placement, or homepage exposure
pricing fields, where relevant
feature toggles, so you can clearly show which package includes which benefit
highlighting options, so one package can stand out visually
pill flags, such as “Popular” or “Best Value,” to guide attention
responsive mobile stacking, so the widget remains readable on smaller screens
This format makes the commercial structure of your packages much easier to understand.
What to Include in the Comparison Widget
To make the widget effective, focus on the differences that matter most to exhibitors.
Useful rows may include:
company profile content
logo visibility
product upload access
brochure upload access
video upload access
news or press release access
featured listing status
priority ordering
homepage or sector page visibility
sponsored opportunities
package price
Use short, plain language so exhibitors can compare packages quickly and understand the practical value of upgrading.
Make the Mid-Tier Option Easy to Evaluate
Many buyers naturally look for the option that feels like the best balance of cost and value. The structure of the Comparison Widget can help support that decision-making process.
For example:
the entry package establishes the baseline
the premium package shows the highest level of exposure
the middle package can be positioned as the strongest all-round choice
This is where the widget’s highlight option and pill flags can be especially useful. Marking a package as “Popular” or visually emphasising one column can help guide attention toward the option you most want exhibitors to consider. The widget supports both of these presentation features directly.
Use Styling to Strengthen Clarity
The ShowOff Comparison Widget includes separate styling controls for desktop and mobile, and allows you to style feature rows and product headers independently. This means you can tailor the widget to match your site design while still making package differences clear.
A strong design approach usually includes:
clear contrast between package columns
consistent feature labels
visual emphasis on one recommended package
restrained use of highlight colours
easy-to-scan spacing and typography
The goal is to make comparison easier, not more decorative.
Keep the Comparison Honest and Clear
Do not overload the widget with too many small or low-value differences. Focus on the benefits that are most commercially meaningful, such as:
richer exhibitor profiles
stronger front-end visibility
extra promotional opportunities
increased lead-generation potential
If the widget becomes too dense, it becomes harder for exhibitors to compare options confidently.
A good rule is to include only the features that genuinely help a buyer distinguish between packages.
Mobile Considerations
The widget automatically stacks vertically on mobile for improved readability, which is especially important if a large share of your traffic comes from mobile users.
Even with that responsive behaviour, it is still good practice to:
keep feature names short
avoid overcrowding rows
make highlighted packages obvious without relying only on colour
test the widget on mobile before publishing
This helps ensure the comparison remains useful across all devices.
Availability
The Comparison Widget is available as a Premium Widget in Composer 2 and is not included in the base Composer 2 package. If you want to add it to your website, you will need to speak to your Account Manager.
Summary
The ShowOff Comparison Widget helps you:
present exhibitor packages clearly
reduce friction in package selection
highlight upgrade value visually
guide users toward preferred options
improve confidence in purchasing decisions
When used well, it is one of the most effective ways to turn a tiered exhibitor package structure into stronger upgrades and better conversion.
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