Using Widgets to Promote Exhibitors

Overview

Widgets are one of the most effective ways to turn exhibitor content into premium promotional inventory within ShowOff. They allow you to feature selected exhibitors, sponsors, products, sessions, and articles in high-visibility areas across your website.

Used strategically, widgets can improve the user journey while also creating sellable digital opportunities.

Common Widget Use Cases

Useful promotional widgets can include:

• featured exhibitor lists

• partner or sponsor carousels

• product spotlights

• featured news articles

• sponsored session highlights

These can be placed on:

• the homepage

• sector pages

• content pages

• exhibitor-focused landing pages

Why Widgets Support Monetisation

Widgets create visible promotional space that can be reserved for premium packages or sold separately.

For example:

• only selected package tiers may appear in a featured list

• product spotlight positions may be offered as an add-on

• sponsored sessions may receive dedicated promotional blocks

This turns page space into a commercial asset while helping users discover relevant content more easily.

Choose Placement Carefully

Place widgets where they are relevant to the user journey.

Examples:

• exhibitor-focused widgets near exhibitor lists

• product spotlights on sector pages

• featured sponsor content on the homepage

• sponsored sessions on agenda pages

This keeps the experience useful and aligned to visitor intent.

Best Practice

If you use carousels for featured exhibitors or sponsors, make sure users can interact with them easily. Rotating content should be clear, accessible, and not move so quickly that important content is missed.

Where possible:

• provide clear navigation controls

• avoid overly fast rotation

• ensure content is readable on mobile

• make important placements visible even without interaction

This helps promotional widgets support both usability and commercial value.

Summary

Widgets in ShowOff help you:

• increase premium visibility

• create sponsor inventory

• improve discoverability of exhibitor content

• make package benefits more tangible

They work best when they are relevant, well placed, and easy to use.