How to Set Up Tiered Exhibitor Packages

Overview

Tiered exhibitor packages are one of the clearest ways to commercialise exhibitor visibility within ShowOff. Instead of offering every exhibitor the same digital presence, you can create package levels that provide increasing value, visibility, and promotional opportunity.

This helps exhibitors understand their options more easily and creates a natural path for upselling.

Why Tiered Packages Work

Tiered packages group benefits into clear levels. This makes it easier for exhibitors to compare options and decide how much visibility they want for their brand.

A tiered structure also helps your team sell more confidently, because the difference between packages is defined in practical terms rather than being left open to interpretation.

A Typical Package Structure

A common package model might include:

• Bronze

• Silver

• Gold

• Platinum

The names can vary, but the principle remains the same: each level should build logically on the one below it.

Example structure

Bronze

• company name

• stand number

• basic contact details

• logo

Silver

• everything in Bronze

• products

• brochures

• videos

• richer profile content

Gold

• everything in Silver

• improved front-end visibility

• enhanced product positioning

• featured content opportunities

Platinum

• everything in Gold

• highest priority placement

• premium promotional exposure

• strongest opportunity for lead generation

How to Define the Right Package Differences

The differences between package levels should be meaningful and easy to understand. Each higher package should unlock benefits that are visible, useful, and easy to explain.

Good differentiators include:

• more content types

• higher upload limits

• better front-end visibility

• access to premium widgets

• priority ordering

• enhanced promotional opportunities

Avoid tiers that feel too similar, as this can make upgrading harder to justify.

Best Practice

A strong package structure should show clear progression. Each tier should feel like a genuine step up rather than a slightly different version of the same offer.

Exhibitors should be able to see quickly:

• what is included at each level

• what extra visibility they gain

• why it may be worth upgrading

This makes the commercial offer easier to evaluate and easier to sell.

Summary

Tiered exhibitor packages work best when they:

• are simple to compare

• increase clearly in value

• contain meaningful differences

• support both visibility and lead generation

In ShowOff, a good package structure makes digital opportunities easier to manage and easier to commercialise.