How to Create and Embed Forms in ShowOff

Overview

Forms are one of the most important lead generation tools on your website. They allow you to turn anonymous visitors into identifiable contacts by capturing details such as registration interest, exhibitor enquiries, sponsorship enquiries, newsletter sign-ups, and brochure requests.

In ShowOff, forms can be created in the CMS and embedded into your website using the Forms widget. Embedding forms directly on the page helps keep users on your website, supports a smoother journey, and makes it easier to track conversions accurately.

Why Embed Forms on Your Website

Keeping users on the same page or domain can reduce friction. When users are sent off to another page or third-party destination, there is more chance of drop-off, confusion, or incomplete tracking.

Embedding forms directly into your website helps you:

• keep the user journey consistent

• measure performance more accurately

• reduce unnecessary redirects

• support better mobile usability

How to Create a Form in ShowOff

1. Log in to the CMS.

2. Go to the Forms module.

3. Create a new form.

4. Add the fields you need.

5. Save the form.

6. Go to the page where you want it to appear.

7. Insert the Forms widget into the page content or panel.

8. Select the form you created.

9. Save and publish the page.

What to Include in Your Form

Only ask for information that is genuinely needed for the next step in the user journey. This reduces effort for the user and increases the chance of completion.

Common fields may include:

• first name

• last name

• email address

• company name

• job title

• enquiry type

Avoid adding optional fields unless they have a clear commercial or operational purpose.

Best Practice for Form Structure

W3C recommends that form controls have clear labels that remain available to users throughout completion, rather than relying on placeholder text alone. Proper labels also make forms easier to use with screen readers, speech input, and keyboard navigation.

A strong embedded form should:

• use clear, visible field labels

• include concise instructions where needed

• show which fields are required

• be easy to complete on mobile

• provide a clear submit button

Added Best Practice

Where appropriate, using standard HTML autocomplete values such as name, email, organization, or tel can help browsers fill fields faster and more accurately for returning users. This reduces effort and can improve completion rates.

Summary

Embedding forms in ShowOff helps turn website traffic into measurable leads. The most effective forms are:

• embedded directly in the site

• short and focused

• clearly labelled

• easy to use across devices

A form should feel like a natural part of the page, not a barrier to action.