A strapline is a short piece of text displayed within Exhibitor Zone 2 that provides additional context about your event. It is commonly used to highlight the event name, location, and dates, helping users quickly understand what the event is and when it takes place.
Example strapline:
Your Event, Location – 17–18 January 2026
Important:
This article applies to Exhibitor Zone 2 only and does not apply to the Classic Exhibitor Zone.
❓ Why Add a Strapline?
Adding a strapline can be beneficial for several reasons:
Clarity: Communicates key event details at a glance
Branding: Reinforces your event identity alongside the logo or cover image
User experience: Helps users quickly confirm they are in the correct Exhibitor Zone
SEO benefits: Including event name, location, and dates can support search visibility
Consistency: Aligns messaging across digital and marketing platforms
🧭 Steps to Add or Update the Strapline
Navigate to Modules in the main menu.
Select Zone.
Open Settings.
Locate the Strapline field.
Enter your desired strapline text
For example: Your Event, Location – 17–18 January 2026
Save your changes.
Once saved, the strapline will be displayed across the Exhibitor Zone where applicable.
✅ Best Practice Tips
Keep the strapline clear and concise
Include event name, location, and dates where possible
Use consistent formatting (for example, dashes instead of slashes)
Avoid excessive punctuation or unnecessary wording
Ensure the strapline matches your event branding and tone of voice
🛠️ Troubleshooting
Strapline not appearing?
Refresh the page or clear your browser cache
Text too long or wrapping awkwardly?
Shorten the wording or remove non-essential details
Unable to edit the field?
Check your user permissions or contact your system administrator / ASP Support
📝 Summary
A well-written strapline in Exhibitor Zone 2 improves clarity, branding, and discoverability, ensuring visitors immediately understand your event’s purpose, location, and timing.
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