Stew Cunningham
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Articles
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How to Create a Printable Version of Your Seminar Programme
A common requirement for event websites is to provide a printable version of the programme or agenda, allowing visitors to download or print it for easy reference.This can be done quickly by adjust...
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API Key Returning 403 Error (Account Disabled Due to Inactivity)
If you are using our API and receiving a 403 error, this is most likely because your account credentials have been disabled due to inactivity.Why This HappensAPI credentials, including your:API key...
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Moving from Classic E-Zone to E-Zone 2
When transitioning from the Classic E-Zone to E-Zone 2, it’s important to understand that these are two separate systems with different structures and functionality. Because of this, content cannot...
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Understanding the Opening Fold of a Website (and Why It Matters!)
The opening fold refers to the part of a webpage that is visible before a user starts scrolling.On most event websites, this area is made up of the top section of the page, often including:the head...
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How to Increase Event Registrations Through Your Website
Your event website plays a key role in turning interested visitors into registered attendees. Even if your marketing campaigns successfully bring people to the site, registrations will only increas...
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What is Conversion Rate?
Conversion rate is the percentage of website visitors who complete a specific action that you want them to take.This action is called a conversion. For event websites, conversions often include thi...
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What is a Conversion?
A conversion happens when a visitor to your website completes a specific action that you want them to take.In simple terms, a conversion means a visitor has moved from just browsing your website to...
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What is a Search Result?
A search result is a link that appears on a search engine results page after someone searches for something online.For example, if someone searches for “marketing conference London” on Google, the ...
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Essential Pages Every Event Website Should Have
When building an event website in ShowOff, it can be tempting to create lots of pages and add more over time. In most cases, though, the best event websites keep things clear and focused.Your websi...
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Website Glossary for Event Marketers
If you work in event marketing, website terminology can sometimes feel more technical than it needs to be. This glossary explains common website and digital marketing terms in clear, simple languag...