Ben Griffith
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UX That Converts - Event Websites Made Simple with ShowOff | Full Webinar Recording & Guide
This webinar explores how to design event websites that don’t just inform - but convert. Led by ASP’s UX Expert, Ben Griffith, it introduces a practical framework based on five key stages: discover...
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Using Analytics to Improve Event Website Conversions
Good UX is not only about design decisions. It is also about understanding how real users behave on your website. Analytics tools can show you what is working, where users are dropping off, and whi...
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How to Optimise Event Registration Forms
Forms are often the final step in the conversion journey. If the form experience feels difficult, unclear, or frustrating, users may abandon the process even after engaging with the rest of your si...
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How Countdown Timers Increase Event Conversions
Countdown timers can be a simple but effective way to encourage faster action on event websites. They introduce urgency and help reduce the tendency for visitors to delay registration or ticket pur...
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Structuring Event Website Content for Better UX
The way content is organised on your website has a major impact on usability. Strong content structure helps visitors find information faster, scan pages more easily, and understand what matters mo...
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Designing Accessible Event Websites
Accessibility is an essential part of modern website design. It helps ensure that all users can engage with your event website, including people with visual, motor, or cognitive impairments. It is ...
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Where to Place Calls-to-Action on Event Websites
Calls to action, or CTAs, are one of the most important conversion tools on your event website. They tell visitors what action to take next and help move them from interest to registration, ticket ...
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Creating Clear User Journeys on Event Websites
A clear user journey helps visitors understand where they are, what the event offers, and what they should do next. On an event website, that journey should feel simple and intuitive from the momen...
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Mobile UX Best Practices for Event Websites
Mobile UX is now essential for event websites. A large share of users access websites on mobile devices, so your site needs to work just as well on a phone as it does on a desktop. If mobile naviga...
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How to Design Intuitive Navigation for Event Websites
Navigation is one of the most important parts of your event website. If visitors cannot quickly find the information they need, they may leave before taking action. Good navigation helps users move...