Updating Buttons (CTAs) on Your Classic Composer Website

Buttons are key elements of all websites, guiding your visitors and helping achieve your goals. Whether you want attendees to register, exhibitors to book a stand, or promote a new page, making sure your buttons (CTAs) stand out is crucial. Strategically placed CTAs also support SEO and user engagement:

• Improved User Experience – CTAs guide users to key actions, increasing engagement metrics that search engines value.

• Conversion Signals – Clicks and interactions are measured by search engines as indicators of valuable content.

• Keyword Context – Use descriptive CTA text that includes relevant keywords, helping search engines understand your page content.

• Internal Linking Benefits – CTAs linking to important pages help search engines crawl your site more effectively.

🔹 How to Update CTAs in Composer

1. Log in to the correct back office in the CMS.

2. Go to Settings > Design & Appearance.

3. Select the Elements tab.

4. Within this section, you’ll see options for Button One & Button Two:

   Note: Not all options are available on the Octave template.

   • Style – Solid background or bordered button.

   • Colour – Set background/border and text colour. Use HEX values or the colour picker.

   • Text Styles – Toggle uppercase or bold as needed.

   • Font – Select a font from the Fonts tab (Tempo template only).

5. Scroll down and click Save to apply changes.

📌 SEO Tips for CTA Placement & Wording

1. Above the Fold – Place at least one primary CTA in the first screen view, so visitors see it immediately. Search engines reward pages with higher engagement early.

2. Contextual Placement – Position CTAs near relevant content. For example, a “Download Brochure” CTA near exhibitor info reinforces keyword relevance.

3. Descriptive Text – Use action-oriented, keyword-rich phrases like:

   • “Register for the Retail Summit 2026”

   • “Book Your Exhibition Stand Today”

   • “Download the Speaker Guide PDF”

4. Visual Contrast – Make CTAs stand out with contrasting colours, borders, or bold text to increase click-through rates.

5. Repeated CTAs – Include multiple CTAs on long pages (e.g., after each major section) to maintain engagement and reduce bounce rates.

6. Internal Links – Link CTAs to high-priority pages (registration, product pages, resources) to improve site navigation and SEO crawlability.

Adding these SEO-aware practices ensures your CTAs not only improve user experience and conversions but also boost your site’s visibility in search engines.