How to Prioritise Website Improvements in ShowOff

Overview

Not every improvement needs to happen at once. A more effective approach is to prioritise the changes that are most likely to improve the user journey, support commercial goals, and remove obvious friction first. UX strategy is generally based on having a future-state vision, clear goals, and a plan of actions, which makes prioritisation essential rather than optional.

Start with Business-Critical Journeys

The first pages to review should be the ones most closely tied to conversion or revenue, such as:

• registration pages

• exhibitor package pages

• sponsorship pages

• lead generation forms

• high-traffic landing pages

These areas usually offer the clearest commercial return from improvement because they sit closest to the point of action. Google’s SEO guidance also supports focusing on pages that users need to find and explore easily.

Separate Quick Fixes from Strategic Changes

A useful way to prioritise work is to separate:

• quick fixes, such as CTA wording, page clarity, or tracking setup

• strategic changes, such as new content structures, new premium widgets, or larger commercial package redesigns

This helps teams make visible progress while still working toward longer-term improvement. A UX strategy should connect immediate execution with a bigger plan rather than treating each change as disconnected.

Use User Friction as a Priority Signal

If users are hesitating, dropping off, or struggling to compare options, that is a strong signal that the journey needs attention. Prioritise pages where:

• the next step is unclear

• package differences are hard to understand

• forms are too complex

• mobile usability is weak

• the page interrupts rather than guides the user

Usability guidance consistently recommends reducing cognitive load, matching user expectations, and making paths to action clear.

Include Accessibility in Prioritisation

Accessibility improvements should be part of prioritisation, not a separate afterthought. W3C states that focusable components should receive focus in an order that preserves meaning and operability, and that all functionality should be available from a keyboard. Those checks often reveal broader usability problems too.

Summary

To prioritise improvements in ShowOff:

• start with business-critical journeys

• separate quick fixes from longer-term work

• use friction as a signal for what to fix first

• include accessibility in the review

The goal is not to change everything at once. It is to improve the areas that matter most first and build momentum from there.