Overview
In addition to fixed exhibitor tiers, premium add-ons give you extra flexibility in how you commercialise your website through ShowOff. They allow exhibitors to buy specific promotional opportunities without needing to move to a full package upgrade.
This can help you increase revenue while giving exhibitors more choice.
Examples of Premium Add-ons
Useful add-ons may include:
sponsored session promotion
featured article placement
homepage spotlight inclusion
additional product visibility
enhanced brand exposure within the eZone
premium banner or MPU placements
These can sit alongside existing package tiers rather than replacing them.
Why Add-ons Work
Not every exhibitor wants a full package upgrade. Add-ons create a lower-friction route for exhibitors who want one or two specific visibility benefits.
They are especially useful when:
an exhibitor wants extra exposure for a product launch
a sponsor wants added support for a speaking slot
a partner wants homepage visibility without changing their full tier
Build Add-ons Around Visible Value
Add-ons are easier to sell when the benefit is clear and specific.
For example:
homepage spotlight for a set period
featured product placement on a sector page
promotion of a sponsored session before the event
This makes the offer more concrete and easier to price commercially.
Best Practice
Premium add-ons work best when they are simple, distinct, and directly linked to a visible outcome. If the value is hard to explain or overlaps too heavily with existing package tiers, exhibitors may find the offer harder to evaluate.
Keep add-ons focused, practical, and easy to understand so they feel like genuine opportunities rather than extra complexity.
Summary
Premium add-ons can help you:
create extra revenue without redesigning full package tiers
offer more flexibility to exhibitors
monetise specific areas of visibility within ShowOff
When clearly defined, add-ons give your commercial team more ways to sell digital value.
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