How to Upload and Manage Advert Artwork

Overview

Uploading and managing advert artwork correctly ensures your ads are visually effective, fast-loading, and optimised for all devices.

Uploading Advert Artwork

1. Go to the Media Manager in your CMS
2. Upload your advert file
3. Navigate to:
   • Panels or
   • Page Content
4. Add an Image / Eye-Catcher widget
5. Select your uploaded file
6. Add:
   • Alternative text
   • Destination link
7. Save and publish

Linking Your Advert

You can link adverts to:

• Internal pages
• External URLs
• Campaign trackers (recommended for tracking performance)

Best Practice for Advert Files

File Size

• Keep files under 1MB to ensure fast loading

File Formats

• JPEG
• PNG
• GIF

Design Guidelines

For best performance:

• Keep designs simple and clear
• Use minimal text (especially for mobile)
• Include a strong call to action
• Ensure readability on smaller screens
• Follow your event’s brand guidelines

Managing Multiple Adverts

To display multiple adverts in one slot:

• Use an Eye-Catcher widget
• Add multiple images within the same panel

Accessibility Considerations

• Always include alternative text
• Ensure sufficient contrast for readability

Summary

Well-managed advert artwork improves:

• User experience
• Engagement rates
• Overall campaign performance

Small improvements in design and optimisation can significantly impact results.