When building an event website in ShowOff, it can be tempting to create lots of pages and add more over time. In most cases, though, the best event websites keep things clear and focused.
Your website should help visitors quickly understand:
what the event is
why it matters
who it is for
what they should do next
Below are the core pages most event websites should include, along with why each one matters.
1. Homepage
Your homepage is usually the first impression of the event, so it needs to work hard.
It should quickly communicate:
the event name, date and location
what the event is about
who it is for
the main action you want visitors to take
This page should also guide users to the most important areas of the site, such as registration, speakers, agenda or exhibitor information.
In ShowOff, this is often where widgets such as speaker carousels, sponsor logos, featured content blocks and call-to-action panels are used to create a strong overview of the event.
Best practice: Keep the messaging clear and make sure your main CTA is visible early on the page.
2. Registration or Tickets Page
If users are ready to attend, this page should make the next step easy.
Your registration or tickets page should clearly explain:
how to register or buy a ticket
ticket types or pass options
pricing, if relevant
key reasons to attend
any deadlines such as early bird pricing
This is one of the most important conversion pages on the site, so it should be easy to find from the homepage, header and other high-traffic pages.
Best practice: Avoid making visitors search for registration details. Make the route to sign up as direct as possible.
3. About the Event Page
Not every visitor lands on the homepage first, so you need a page that clearly explains the event in more detail.
This page is a good place to cover:
what the event is
who it is for
what makes it valuable
key themes or focus areas
what attendees can expect
This helps visitors decide whether the event is relevant to them and can also support sponsor, exhibitor and speaker interest.
Best practice: Focus on benefits, not just description. Explain why someone should care.
4. Speakers Page
If your event includes a conference or content programme, the speakers page is often one of the most visited areas of the site.
A good speakers page helps build trust and interest by showing the quality of the people involved in the event.
In ShowOff, this is usually driven through the Speakers module and displayed using the Speakers widget, making it easier to manage and update content centrally.
You may also want to feature selected speakers elsewhere on the site, such as on the homepage or a keynote section.
Best practice: Include strong images, job titles and short bios so visitors can quickly understand why each speaker is relevant.
5. Agenda or Programme Page
Visitors often want to know what they will actually experience at the event before they decide to register.
Your agenda or programme page should help users understand:
what sessions are taking place
when they happen
what topics are being covered
which speakers are involved
A clear agenda can be a major driver of registrations, especially for conference-led events.
Best practice: Keep the layout easy to scan. Visitors should be able to quickly find the sessions or topics most relevant to them.
6. Exhibitors or Sponsors Page
If your event includes exhibitors, sponsors or partners, these pages are important both commercially and for the visitor experience.
They help to:
showcase who is involved
add credibility to the event
give partners visibility
help attendees plan who they want to meet
In ShowOff, these pages are often powered by modules and filtered widgets, making them easier to manage as lists grow.
Best practice: Make sure listings are well organised and easy to browse.
7. Contact Page
A simple contact page is still essential. Visitors, sponsors, exhibitors and potential speakers may all have different questions, and they need an easy way to get in touch.
This page might include:
a contact form
email address
team contact details
links to other relevant pages
Best practice: Keep this page simple and make sure contact routes are clear and up to date.
8. Venue, Travel or Visit Page
If your event is in person, visitors will need practical information before attending.
This page can include:
venue details
address
map
travel guidance
accommodation information
accessibility information
This is especially useful closer to the live event date, but many users will look for it much earlier.
Best practice: Make practical details easy to find so visitors feel confident planning their trip.
9. FAQs Page
An FAQ page can save time for both your team and your visitors by answering common questions in one place.
This might include:
registration questions
ticket queries
event timings
venue access
exhibitor information
speaker submissions
Best practice: Use real questions your audience is likely to ask, not just internal wording.
Optional Pages Depending on Your Event
Not every event website needs the same structure. Depending on your goals, you may also want pages for:
awards entries
call for speakers
exhibitor enquiries
sponsorship opportunities
news or updates
media or resources
The key is to make sure each page has a clear purpose and supports the overall event journey.
Final Thoughts
A strong event website does not need dozens of pages. In most cases, the most effective sites in ShowOff are built around a small number of clear, useful pages that help visitors move from interest to action.
At a minimum, most event websites should include:
Homepage
Registration page
About page
Speakers page
Agenda page
Exhibitors or Sponsors page
Contact page
Venue or Travel page
FAQs page
When planning your site, focus on what your audience needs most and make those pages easy to find, easy to scan and easy to act on.
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