Mobile UX is now essential for event websites. A large share of users access websites on mobile devices, so your site needs to work just as well on a phone as it does on a desktop. If mobile navigation is difficult, slow, or frustrating, users are less likely to complete important actions.
Why mobile UX matters
The webinar noted that around 60% of users now access websites on mobile rather than desktop. That means mobile usability is no longer something to review later. It should be part of your core website setup from the start.
Mobile users often:
scroll more
view less content at once
rely on touch rather than cursor precision
make quicker decisions about whether to stay or leave
Because of this, your mobile experience needs to be simple, fast, and easy to interact with.
Make the logo link to the homepage
This is a small feature, but it is an important one.
Users expect the site logo to act as a home button. This is now a standard pattern across websites, and it gives people a quick way to reset their journey if they feel lost or want to return to the homepage. The webinar recommended making sure this is enabled for both desktop and mobile.
Use fixed navigation on mobile
Fixed navigation is even more important on mobile because pages tend to be more scroll-heavy.
A sticky mobile header means users can always access:
the menu
key pages
registration buttons
other primary actions
without needing to scroll back to the top of the page. This makes it easier to complete tasks and reduces frustration, especially on longer pages.
Make buttons large enough to tap
Touch targets need to be large enough for people to interact with comfortably.
The webinar highlighted a minimum recommended target size of 44 pixels. Smaller buttons can cause problems for all users, but especially for people with motor impairments or anyone using a device one-handed.
This applies to:
buttons
menu items
form controls
linked icons
If an element is too small, users may tap the wrong thing or give up altogether.
Keep mobile journeys simple
Because screen space is limited, it is especially important to reduce clutter on mobile.
Focus on:
one clear primary action
concise text
logical menu groupings
simple page layouts
fast access to important information
Try to avoid overwhelming users with too many competing actions at once. Mobile visitors often need a more direct path to what they want.
Support accessibility on mobile
Good mobile UX and accessibility often go hand in hand.
Features such as larger tap targets, fixed navigation, and search all help make the site easier to use for a wider range of users. Search is particularly helpful for visitors who find menus difficult to navigate or who use a keyboard or assistive technology.
Quick mobile UX checklist
When reviewing your mobile experience, check that:
the logo links to the homepage
navigation stays visible while scrolling
main buttons are easy to tap
important actions are easy to find
content is not overcrowded
users can complete key tasks without friction
Summary
A strong mobile experience helps visitors move through your website more quickly and confidently. It also supports accessibility and increases the chance of conversion.
For event websites in ShowOff, even simple updates such as enabling fixed navigation, checking tap target sizes, and making homepage access more intuitive can improve mobile usability significantly.
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