How can I see when my exhibitors last logged in?

You can check when an exhibitor (or their contacts) last logged in to the Exhibitor Zone using two methods within the CMS.

Method 1: Export exhibitor data

1. Log in to the relevant website / back office.

2. Navigate to Modules > Exhibitors.

3. Select More > Export.

4. Click Edit Layout and add the relevant fields.
   For this scenario, we recommend:

   • Account Number

   • Company Name

   • Last Login Date

   The Last Login Date field shows the exact date and time when the exhibitor’s contact last accessed the Exhibitor Zone.

5. Click Apply Layout.

6. Go back to More > Export and choose either CSV or XLS.

7. Your exhibitor data file will then download.

Once downloaded, review the Last Login Date column:

• If a date and time are present, this confirms when the contact last logged in.

• If the field is blank, this confirms the contact has never logged in.

Method 2: Use Bulk Pass Management

1. In the back office, go to Modules > Exhibitors.

2. Select More > Bulk Pass Mgmt.

3. This screen displays all contacts linked to exhibitor records.

4. Locate the Last Zone Login column, which shows the date and time each contact last logged in (this matches the data available in the export from Method 1).

5. Use the filter Hasn’t Logged In to display only contacts who have never accessed the Exhibitor Zone.

Following up with exhibitors

From here, you can select all contacts who haven’t logged in and re-send the welcome email to prompt them to access the Exhibitor Zone and begin uploading content.

Depending on timing, you may wish to update the welcome email so it acts as a chaser rather than an introductory message. This can significantly improve engagement with the Exhibitor Zone, encouraging exhibitors to:

• Complete their profiles

• Upload library content such as products or press releases

• Make full use of the available functionality

Increased exhibitor content also benefits the event website by generating more live pages and URLs, helping to improve overall SEO performance and visibility for both the website and the event.

Why exhibitor engagement is good for SEO

When exhibitors log in and actively manage their Exhibitor Zone, they contribute valuable content to your event website. This has several positive impacts on SEO:

• More indexable pages
  Each exhibitor profile typically generates its own live page (URL). When exhibitors upload descriptions, products, videos, documents, and links, these pages contain more meaningful content for search engines to index.

• Fresh and regularly updated content
  Search engines favour websites that are frequently updated. Exhibitors logging in and making changes signals ongoing activity, which can help improve crawl frequency and page relevance.

• Increased keyword coverage
  Exhibitors naturally include industry-specific language, brand names, product terms, and services in their profiles. This expands the range of keywords your site can rank for beyond just event-level content.

• Improved internal linking structure
  Exhibitor profiles are usually linked from floorplans, exhibitor lists, categories, and schedules. This creates strong internal linking, helping search engines better understand and rank the site’s content.

• Better user engagement signals
  Rich exhibitor pages encourage longer time on site, more page views, and lower bounce rates. These engagement signals indirectly support SEO by indicating that users find the content useful and relevant.

• Potential external backlinks
  Exhibitors often link to their profile pages from their own websites, email signatures, or social channels. These inbound links help improve the authority of your event website.