Using a Landing Page as a Portal to Your Events

As part of your website setup, you may wish to include a landing page. A landing page can be structured in a variety of ways depending on:

• The content you want to display

• The domain(s) in use

• The user journey you want visitors to take when accessing your websites

In some scenarios, a landing page can act as a central portal to multiple events, helping visitors find the most relevant event before navigating to its dedicated website. This approach is also SEO-friendly when implemented correctly.

🌍 When to Use a Landing Page

A landing page is particularly useful if you operate multiple events under a single umbrella brand.

Example scenario:
If your brand runs four events across different regions (UK, USA, Middle East, and APAC), you may want visitors to:

1. Arrive on a single landing page

2. Browse or search for the event most relevant to them

3. Navigate through to the corresponding regional event website

This creates a clear, intuitive user journey while also helping search engines understand how your events are structured.

🎨 Prelude Landing Page Templates

For this use case, we provide pre-built landing page templates called Prelude, designed specifically for event portal-style landing pages.

There are three out-of-the-box Prelude styles available:

• https://themes.showoff.asp.events/prelude

• https://themes.showoff.asp.events/prelude-v2

• https://themes.showoff.asp.events/prelude-v3

All content and branding (including colours, fonts, and typography) can be fully customised via the CMS, in the same way as any other ASP-built website.

🌐 Example Domain Structure

A typical setup might look like this:

• Landing Page:
  https://www.primarydomain.com

• UK Event Site:
  https://www.primarydomain.com/uk

• USA Event Site:
  https://www.primarydomain.com/usa

• Middle East Event Site:
  https://www.primarydomain.com/me

• APAC Event Site:
  https://www.primarydomain.com/apac

This would involve five separate sites within the CMS:

• One landing page site

• Four event-specific sites

Each site can be managed independently, with its own content, configuration, and data.

🔄 Sharing Data Between Sites (Optional)

If required, data (such as speakers, programmes, or exhibitors) can be shared between sites using our in-house API sync:

https://support.asp.events/hc/en-us/articles/32708255113629-Sharing-Data-Across-Multiple-ASP-Websites-Using-API-Sync

This is optional and depends on how closely linked your events are.

🔍 SEO Benefits of This Approach

When implemented correctly, this setup is very good for SEO and is commonly used by global brands.

✅ Clear Site Structure

Search engines understand:

• The landing page as the main brand hub

• Each regional site as a location-specific experience

This helps content be indexed and ranked appropriately.

📍 Regional Targeting

Each regional site can:

• Target location-specific keywords

• Include localised content (venues, dates, messaging)

• Rank better for searches such as “Event Name UK” or “Event Name USA”

🔗 Strong Internal Linking

The landing page links clearly to each regional site, which:

• Passes SEO value (link equity)

• Helps search engines crawl all event sites more effectively

🧱 Clean URL Structure

Using subfolders (e.g. /uk, /usa) rather than separate domains:

• Keeps SEO authority under a single main domain

• Avoids splitting ranking strength across multiple domains

⚠️ SEO Best-Practice Considerations

To maximise SEO performance, consider the following:

• Unique content per region
  Each site should have its own page titles, meta descriptions, and region-specific copy.

• Avoid duplicate content
  Reusing identical content across regions can dilute search rankings if not managed carefully.

• Hreflang (if required)
  If multiple regions use the same language, hreflang tags may be recommended to guide search engines.

• Indexing controls
  Ensure the landing page and regional sites are indexable and not blocked by noindex or robots.txt rules.

• Performance & UX
  Fast load times, mobile-friendly layouts, and clear navigation all contribute positively to SEO. Prelude templates are designed with these principles in mind.

🌐 Alternative Domain Options

Instead of using subfolders, your sites can also run on:

• Separate domains

• Sub-domains

The best approach depends on your branding, SEO strategy, and user journey requirements.

📞 Additional Custom Options

Depending on your chosen website template, custom landing page options may be available beyond the standard Prelude templates.

If you’d like advice on the best setup for your events, or want to explore alternative configurations, please contact your account manager for next steps.