Setting Up Google Ads in ShowOff – ASP Knowledge Base

Google Ads allows you to display dynamic advertisements, target specific audiences, and manage campaigns efficiently. This guide provides a basic workflow for integrating Google Ads with your ShowOff website.

Important: ASP does not provide support for Google Ads account creation or management. All setup and campaign management within Google Ads must be handled through Google Support. ASP can assist with installing the provided scripts into ShowOff once your account and ads are ready.

1️⃣ Create a Google Ads Account

Go to Google Ads
Sign in with your Google account or create a new one
Follow Google’s instructions to create your campaigns and generate ad code
Obtain the necessary scripts:
- Panel/Widget Script – For embedding ads in pages or panels
- Global <head> Script – For site-wide tracking and ad functionality

Google provides guidance on campaign setup, targeting, and ad creation. ASP does not manage these steps.

2️⃣ Add Ads to Pages or Panels in ShowOff

To display ads on a specific page or panel:

Log in to ShowOff
Navigate to the page or panel where you want to show ads
Click Insert a Widget
Select Third-Party Code Widget
Paste the Panel/Widget Script provided by Google Ads
Save and publish the page

This allows the ads to appear exactly where the widget is placed.

3️⃣ Add the Global `<head>` Script in ShowOff

The Global <head> script must be added site-wide to enable proper tracking and display of ads:

Go to Settings > Site Settings > Third-Party Code
Paste the Global <head> script provided by Google Ads
Save changes

This ensures all ads and tracking scripts function correctly across the entire site.

4️⃣ Verify Your Ads

Refresh the page or panel where the widget was added
Check multiple devices and screen sizes to ensure proper display
Google Ads may take a few minutes to render after installation

5️⃣ Basic Troubleshooting

If ads do not appear as expected:

Check the Widget Script
- Ensure the script is correctly pasted into a Third-Party Code Widget
- Verify there are no extra spaces or missing characters
Check the Global <head> Script
- Confirm it is added in Settings > Site Settings > Third-Party Code
- Ensure it is saved correctly and published
Confirm Google Ads Account
- Make sure the ad code provided by Google matches your active campaigns
- Check that your ads are active in the Google Ads platform
Test Different Pages
- Sometimes ad scripts may conflict with other scripts or page elements
- Try adding the widget to a different page to see if it renders
Contact Support if Needed
- For issues with installation into ShowOff, contact ASP support
- For issues with account setup, ad creation, or targeting, contact Google Ads support

💡 Summary

Step 1: Create a Google Ads account and generate scripts (managed by Google)
Step 2: Add Panel/Widget Script using a Third-Party Code Widget on the desired page/panel
Step 3: Add Global <head> Script via Settings > Site Settings > Third-Party Code
Step 4: Verify ads display correctly on pages and devices
Step 5: Follow basic troubleshooting steps if issues occur

This setup allows you to integrate Google Ads into ShowOff while keeping full control over where and how ads display.

🛠️ Support Responsibilities: Google vs ASP

When setting up Google Ads in ShowOff, it’s important to know who handles what:

Task	Responsibility
Creating a Google Ads account	Google – You will set up the account, campaigns, targeting, and ads. ASP does not provide support for account setup.
Creating or managing ads within Google Ads	Google – Includes ad formats, budgets, audience targeting, and campaign optimization.
Providing ad scripts (Panel/Widget <head> scripts)	Google – Once the campaign is created, Google provides the scripts to embed ads.
Installing scripts into ShowOff	ASP – We can assist with adding the Panel/Widget Script via a Third-Party Code Widget and the Global <head> Script via Settings > Site Settings > Third-Party Code.
Troubleshooting display issues in ShowOff	ASP – We can help confirm the scripts are correctly placed and troubleshoot issues with rendering on your site.
Troubleshooting issues within Google Ads (campaigns, targeting, ad approval)	Google – Contact Google support for ad approvals, targeting questions, or account issues.

Key Point: ASP support is limited to installation and troubleshooting within ShowOff. Any setup, targeting, or management inside Google Ads itself must go through Google Support.