Introduction

To enable ASP to optimise your website’s tracking and analytics, you’ll need to invite their team to your Google Analytics 4 (GA4) property with Admin access.

This allows ASP to configure tracking settings, set up conversions, and integrate GA4 with other tools effectively. Once their work is complete, we recommend reducing their access to Viewer or Editor to maintain control over your account.

This guide will take you through the process step by step.

Step-by-Step Guide

1. Log into Google Analytics

Go to Google Analytics.

2. Select Your GA4 Property

If you have multiple accounts, select the correct account and property for the website you need ASP to access.

3. Open the Admin Panel

In the left-hand menu, click on Admin (gear icon at the bottom-left corner of the screen).
Ensure you are in the correct Account and Property.

4. Access Account or Property Settings

Under the Account or Property column, select Account Settings or Property Settings, depending on the level of access ASP requires.
Click on Account Access Management or Property Access Management.

5. Add a New User

Click the + button in the top-right corner.
Select Add users.
Enter the following email address in the Email field:

asp.events.cro@gmail.com
Under Roles and Data Restrictions, select Editor to allow ASP to manage settings, create events, and make necessary updates.
If ASP is providing for you a GA4 Dashboard, please also invite dashboards.asp@gmail.com.
- For more information on ASPs Dashboard solutions see: https://www.asp.events/our-product/digital-marketing/data-insights-analytics

6. Confirm the Invitation

Click Add to send the invitation.
ASP will receive an email invitation to access your Google Analytics 4 property. Once they accept it, they will be able to assist with setup and optimisation.

For information on ASP Data Dashboard solutions, see page: Simple (But Powerful) GA4 Dashboards

After ASP Has Completed Their Work

Once ASP has completed their setup and confirmed their work is done, we recommend adjusting their access level to Viewer or Editor for security and control. You can do this by returning to Account Access Management, selecting their user profile, and changing the permission level.

For additional guidance on managing your Google accounts, you may find these articles useful:

Need Help?

For further assistance, check these official Google resources:

Google Analytics Help Centre – Comprehensive guides and troubleshooting tips.
Google Analytics YouTube Channel – Video tutorials on GA4 setup and reporting.

Disclaimer

ASP does not provide direct support for Google products, including Google Analytics 4. However, ASP offers expert optimisation services to help configure and utilise tracking tools effectively for your website. Our team brings years of expertise and event-specific experience to help you maximise your digital analytics strategy.

Why Google Analytics 4 is Essential

Google Analytics 4 provides advanced tracking and insights for your website, including:

Event-Based Tracking: Gain a better understanding of user behaviour with automatic and custom event tracking.
Cross-Device Reporting: Track user journeys across multiple devices and platforms.
Predictive Analytics: Utilise AI-driven insights to enhance decision-making.
Integration with Google Ads & Other Tools: Improve campaign performance with seamless integrations.

Granting ASP access enables us to implement best practices and ensure your tracking setup is fully optimised.

Take Your Website to the Next Level

Enhance your website’s tracking capabilities with ASP’s analytics and optimisation services. We can help you:

Implement and refine Google Analytics 4 configurations.
Set up custom event tracking for deeper insights.
Integrate GA4 with Google Tag Manager and other marketing tools.

Visit our Optimisation Services page or contact your Account Manager to learn more about how we can help your website perform at its best.

How to Invite ASP to Google Analytics 4 with Admin Access