How to Invite ASP to Google Tag Manager with Publish Access

Introduction

To help ASP optimise your website's tracking and analytics setup, you’ll need to invite their team to your Google Tag Manager (GTM) account with Publish access. This allows ASP to configure and deploy tracking tags effectively. Once their work is complete, we recommend reducing their access to View Only to maintain control over your account.

This guide will take you through the process step by step.

Step-by-Step Guide

1. Log into Google Tag Manager

1. Go to Google Tag Manager.

2. Sign in with the Google account associated with your GTM container.

2. Select Your GTM Container

1. If you have multiple containers, select the correct one for the website you need ASP to access.

3. Open the User Management Section

1. In the Admin panel (found in the left-hand menu), select User Management.

4. Add a New User

1. Click on the + button in the top-right corner.

2. Select Add User.

3. Enter the following email address in the Email field:
   asp.events.cro@gmail.com

4. Under Permissions, tick the box for Publish to allow ASP to make necessary updates.

5. Click Invite to send the invitation.

5. Confirm the Invitation

ASP will receive an email invitation to access your Google Tag Manager. Once they accept it, they will be able to assist with tracking setup and optimisations.

After ASP Has Completed Their Work

Once ASP has made the necessary changes and confirmed their work is complete, we recommend adjusting their access level to View Only for security and control. You can do this by returning to User Management, selecting their user profile, and changing the permission level.

For additional guidance on managing your Google accounts, you may find these articles useful:

• How to Invite ASP to Google Search Console

• Google Search Console: How to Set Up

If you have any questions, feel free to contact ASP for support.

Need Help?

For further assistance, check these official Google resources:

• Google Tag Manager Help Centre – Comprehensive guides and troubleshooting tips.

• Google Analytics Help – Learn how GTM integrates with Google Analytics for advanced tracking.

• Google Tag Manager YouTube Channel – Video tutorials for beginners and advanced users.

Disclaimer

ASP does not provide direct support for Google products, including Google Tag Manager. However, ASP offers expert optimisation services to help you configure and utilise tracking tools effectively for your website. Our team brings years of expertise and event-specific experience to help you maximise your digital analytics strategy.

Why Google Tag Manager is Essential

Google Tag Manager allows for flexible and efficient management of tracking codes and marketing tags, including:

• Simplified Tag Management: Deploy and manage tracking tags without modifying your website’s code.

• Event Tracking: Set up triggers for clicks, form submissions, and other user interactions.

• Integration with Google Analytics: Streamline data collection and reporting.

• Version Control: Track changes and roll back updates when necessary.

Granting ASP access enables us to implement best practices and ensure your tracking setup is fully optimised.

Take Your Website to the Next Level

Enhance your website’s tracking capabilities with ASP’s analytics and optimisation services. We can help you:

• Implement and refine Google Tag Manager configurations.

• Set up custom event tracking for deeper insights.

• Integrate GTM with Google Analytics and other marketing tools.

Visit our Optimisation Services page or contact your Account Manager to learn more about how we can help your website perform at its best.